Some ways social networking can used whether it is corporate or anything else is to put something out there for everybody can see. These things can be a product, an opinion, job hunting/searching or maybe an idea that just needs a following to get going. The main things in my opinion are product placement/advertisement and job hunting/searching. In an article “Social Networking Technology Boosts Job Recruiting” by Frank Langfitt he talks about how great social networking technology is great for recruting and mentions Linkedin. Langfitt also supports his claim with an example showing a recruiter searching people to fit a job position and found a person on Linkedin that fit the position perfectly. With this form of technology it makes it easier for companies to find and hire people that they feel is best for them. There is a “dark side” to social networking. This “dark side” can come from products. In an article “How to Build a Community on Social Media” by Sara Lavenduski mentions a small company getting recognition on several social media sites. While the CEO is happy with being noticed, he does realize that he isnt up there with the big companies. That is where the “dark side” occurs. Social networking gets you recognized, but you can easily be looked over or even worse have your product copied. As you can see recruting and product advertisement are just a couple of benefits of social networking.
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